Lazy W Pallets reached out to have their website recreated as it been some time since they had anything done. We, first went into a discovery session where we found their current logo wasn't reaching the customers they wanted and had been around for a few decades. We started over and curated an entire brand identity that fit their needs and their wants moving forward. As they stated, "We are simple people" and we took simple and created an identity that does that and more.