American Heritage
Talk about revolutionary. American Heritage discovered our instagram handle and the rest is...history. They came ready to shoot their canons and prepare to shake things up. This rebrand was needed in order to fulfill that void of vintage Americana and Camp Ape delivered.
SERVICES:
Brand + Identity
Design + Illustration
Art Direction
Packaging
Campaigns
Strategy
Copywriting
Product Photography
Content Awareness
CATEGORY:
Upon discovery, American Heritage reached out to Camp Ape to curate some concepts which led us down the road to rebranding the vintage Americana brand. We wanted to shake it up from the original eagle centric, bold type, arched tagline to a more authentic and homage paid design to what the fore fathers would have wanted out of a brand. This is not one step but several in coming up with a strategy that fit their needs.
