this is probably one of the most essential questions when it comes to anything and everything we do. whether it is personal or business, it’s asking the question: is the problem valuable to you?
PERSONAL:
ex. hvac system goes out, our reaction is to take action. we all know hvac systems are essential to our everyday living. when that time comes and that system breaks down. it can cost lots of money. these days, companies typically have payment plans or flat rates for affordability, but what value does this bring? well it may bring warmth, comfortability, and ventilation to your home or brick and mortar, but is the problem valuable enough?
BUSINESS:
most businesses have budgets for certain types of services that can help them succeed for the next decade. this ranges from contractors, employees, benefits, utilities, marketing, etc. the question remains, is the problem valuable? occasionally, a growing business looks at hiring ten people when it only needs to hire one. budgets may vary for every business, it is where you invest your budget and your mindset. earn the money to be successful and apply it to what actually matters and helps grow your business.
obviously, a lot of this is common sense when it comes to a business owner or personal objectives. this insight was written with the idea of the if the problem is valuable, is the value worth solving?
SEEING VALUE:
in most cases, even if we value ourselves, itself, or themselves we don’t look at the underlying factor that has caused the problem. we leave the problem alone and it gets worse over time. consider the idea of ourselves with health. if we recognize that we have created bad eating patterns and we’ve chosen to become unhealthy but we don’t do anything to revalue and resolve it, then we move past the problem and that problem gets worse. we see the value, but we don’t see how to solve it.
SOLVING THE PROBLEM:
is the problem valuable? step back and think about your problem. if it means something to you then why can’t it mean something to someone around you? if it means something to you then why not resolve it and revalue it. you had your hvac go out so you just let it sit there or do you actually take action? ask yourself why when it comes to the people or objectives that you value and why it matters.
value by definition is what is of importance and worth to you. so why should a problem be important? if it is something that should be fixed or changed—-take the action.
THE VALUE TO BE:
a creative agency is not just some fancy place that makes artsy fartsy pieces of work for cheap. the value created is within the art form whether its design, production, motion, copy, online media, etc. camp ape harnesses the ability to curate strategic plans to make your problem valuable. its creating a reason behind your value. a video doesn’t tell someone to buy a product without saying what is, how it is, and why it is. creating that importance in a visual way is not cheap and is not at all just thrown at the wall and hoping it sticks. if it means something of worth to you then make your audience care. a name of a business doesn’t have an effect but a story and an identity does. a story that lures people into your food, your bank, your church, etc. an identity that visually shows what you do and how you do and why it has that effect.
EVALUATE:
creating value within your business is of extreme importance. a creative agency does that. we solve problems that have lost confidence over time and been tabled or not invested into. if you can see the value in replacing or fixing that hvac system, see the value in recruiting a creative agency of any shape and size. if your value means something to you then that is worth investing into. the outcome brings success, new breath, new direction, new audiences. a creative agency helps to serve those gaps that need validation and importance.
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